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Superbrands BBC Three - Secrets of the Superbrands (Technology)

  
Superbrands BBC Three - Secrets of the Superbrands (Technology)
Category: Documentary

Views: (1257)

Duration: (00:53:02)

Uploaded: 2014-06-30 11:25:48

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    Alex Riley thinks hes immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. Hes convinced hes not seduced by the advertising, celebrity endorsements an...
    Alex Riley thinks hes immune to brands. When it comes to fashion,
    technology and food brands he just goes for the cheapest and what
    works for him. Hes convinced hes not seduced by the advertising,
    celebrity endorsements and hype which surrounds the big global
    brands. So how did that pair of Adidas trainers get in his wardrobe?
    And how did that can of Heinz Baked Beans make it into his shopping
    trolley? And why does he have a Nokia mobile phone in his pocket
    rather than any other make? With the help of marketeers, brain
    scientists and exclusive access to the world of the superbrands Alex
    sets out to find out why we buy them, trust them, even idolise them.
    Programme created by the BBC
  • Tags:  Superbrands  
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